期刊雜誌

Design 360°_106 2024/3

  • 書籍編號M-159222_106
  • ISBN977181592200903
  • 出 版 社Sandu Publishing (M)
  • 裝 訂28.5x21/200p +/ 平裝
  • 定價NT$650
  • 折扣價NT$585
  • 點閱數469

品牌刊物返潮:回歸內容時代

詳細資料

在屏幕時代,選擇紙質刊物似乎總是帶著些許的「不合時宜」。對於一個商業品牌而言,不論是從製作投入,抑或是從傳播效率和商業回報的角度考慮,它都並不能在追求速度和增長的品牌競爭中帶來即時效果,而只是一個「慢」的選項。然而一味地追求速度會模糊視線,一些品牌選擇用「慢」的載體幫助自己看得更清晰,想得更清楚。

本期Design360°從三個視角出發,聚焦於「品牌刊物」這一主題。在流量紅利退去,回歸內容的時代,品牌比以往任何時候更需要被記住,通過不斷地創造,對外溝通和發聲,向內梳理和豐富自身。我們看到了品牌刊物作為內容載體在新時代的可能性和它獨特的價值,也希望更多品牌能夠以自身的實踐,著眼於廣泛的議題,去形成商業向善的影響力。

In the age of screens, choosing printed publications may seem somewhat “out of touch.” When brand publications are mentioned as a topic, they often come with certain controversies, especially for commercial brands. Whether considering communication efficiency, production costs, or business returns, brand publications may not provide immediate effects in the pursuit of speed and brand competition. Instead, they are seen as a “slow” option. However, blindly pursuing speed can blur one’s vision. Some brands choose the “slow” medium to help themselves see more clearly and think more clearly.

In this issue of Design360°, we approach the theme of “brand publication” from three perspectives. In an era where the dividend of traffic is fading and content is returning, brands need to be remembered more than ever before. By continuously creating content, brands can communicate and make their voices heard externally, while internally refining and enriching themselves. We have seen the potential and unique value of brand publications in the new era. We also hope that more brands can generate a positive impact on society by focusing on a wide range of issues through their practices and content.
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